We trace our roots back to 1972, the year in which the brand Sportful was founded by Giordano Cremonese. The path to that day is unique and fascinating, being a story deeply affected by Giordano’s passion for sport and his strive to create firsthand sport clothing that sportsmen and sportswomen needed and were not able to find yet in the second half of the 20th century.

Experimenting in his parent’s manifattura he started by creating from scratch colorful nordic skiing suits, and soon broadened his horizons to cycling garments, merging the family craftsmanship knowledge to his personal one in matters of sport and outdoor activities. On these premises the brand quickly grew and suddenly became one of the biggest players in terms of sport garments development, making a great impact on nordic skiing and cycling performance, dressing champions on their most astonishing accomplishments. From Silvio Fauner’s gold medal at the Winter Olympics Game in Lillehammer ‘94 to the recent successes by Dorothea Wierer, Federico Pellegrino and the Italian Nordic Skiing National Team. From the iconic achievements by team Mapei during the 90s, to the Olympic gold by Paolo Bettini in Athens 2004, the 98th Giro d’Italia won by Alberto Contador and the three Rainbow Jersey of Peter Sagan.