Brand Manager – We are Hiring!

ROCA Sports is hiring!

Brand Manager

Your chance to join a leading distributor of premium cycling brands in the role of Brand Manager for Ireland

ROCA Sports is the exclusive distributor of leading brands including BMC Switzerland, Sportful, GAERNE, Sportsbalm, Tacx Custom and we are seeking to recruit a Brand Manager for Ireland.  A minimum of two years’ experience in exceeding sales targets you will report to our National Sales Manager.

Your existing skills will ideally have been developed from within the cycle or sporting industry and should include:

  • The ability to communicate at all levels.
  • Effective presentation skills.
  • An ability to develop and maintain relationships.
  • Influential, persuasive, innovative and creative.
  • Strong commercial acumen.
  • Efficient management of your time.
  • The ability to problem solve and motivate others to achieve the solution.

The successful candidate will have the responsibility to:

  • Attain sales targets and objectives within budgeted costs.
  • Attain distribution targets by product and or brand.
  • Acquire and maintain a thorough working knowledge of the product ranges.
  • Gain a comparative understanding of competitive product and use it to advantage.
  • Plan coverage of the area in the most effective manner.
  • Maintain accurate and up to date customer records.
  • Ensure that products are effectively displayed at point of sale and full and proper use is made of all display units and materials.
A full driving licence is required.

A competitive package is on offer based upon experience.

All applications will be held in the strictest confidence.

Email your CV and covering letter to bmc@rocasports.ie

Fiandre No Rain Jacket

We don’t often do in depth reviews of products as put simply we just don’t get the time and its easy to think we will always be biased! but we made an exception for the Fiandre No Rain jacket as its quite simply the best bit of winter kit money can buy and we have used a lot of winter jackets so our opinion is based on actual product usage.

As with all Sportful gear it doesn’t have lots of logos or strategically placed branding to make you feel all cosy with your purchase instead its very understated and just gets on with business.

A combination of fabrics has been used in the construction of this jacket and the combination works flawlessly, Gore Windstopper 4 Way Mid & Warm are the main materials used throughout the product with No Rain thermal inserts assisting with breathability. A no nonsense YKK waterproof zip tucks away nicely into the zip garage to save any rubbing on chin and luggage carrying duties are taken care of with the standard 3 pockets on the rear, these proving ample enough in size to carry all of your winter essentials. The inside of the jacket have a lovely brushed thermal lining which is designed to trap air and increase warmth and as an added bonus feels great next to the skin.

The neck is tall and roomy enough to allow for neckwarmers or a facemask to be worn without having the circulation cut off to your head, the signature Fiandre band features on the left shoulder and centre rear and really is the only giveaway to the discerning rider that this jacket comes from good stock, these are reflective too which is a nice subtle touch.

Safety is a big feature of most winter jackets and this one in Fluo yellow is staggeringly bright and combined with reflective piping on the waistband and sleeve ends means you are visible from literally miles away, talking of waistbands Sportful have included an excellent drop down rear flap which can be deployed should the weather turn really nasty or tucked away using the simple popper system.

Much talk is given by manufacturers about breathability etc and quite often we read reviews and wonder how they go about testing how breathable something is, having spent some time with this jacket its fair to say its warm, a recent 4 degree ride required only a long sleeved base layer but temps didn’t get out of control even when working hard on the climbs or working up and overs with the local group ride, does that make it breathable? I guess so but everyone is different and seeing as this is aimed squarely at being a weatherproof jacket it might not be the ideal jacket to turn up to a race in but for 99% of riding there is no denying this thing is good, brilliantly good.

How is your Sportful kit made?

As distributors of fine goods we are often asked what sets Sportful apart from the rest, well its not as simple as setting ourselves apart from others, that comes down to the service we provide and the business bit our end but no matter what we still need the backing of a premium clothing manufacturer and it doesn’t get much better than Manifattura Valcismon S.p.A.  

Housed under one roof Sportful shares its facilities with sister brand Castelli, ah Castelli as I hear the penny dropping with those reading this as you realise that the two brands although seperate do infact share a lot of the technology and methods between them so its no surprise that Sportful rates as some of the best fitting and technologically advanced clothing you can buy.

How does this translate to the custom clothing as surely most of this is now made in China and you guys stick a bit on top and make a few Euros?  Not at all infact we use Sportful as everything is traceable and transparent from the start, Sportful is an established brand that has a huge line in both Cycling and Ski apparel and are leaders in their respective fields and their production facilities are well documented online.  They are a family owned and run business (as many businesses in Italy like this are) and the whole process from start to finish takes place in Italy, well technically we recently moved our design process to Ireland as we found it easier to collaborate with customers here and it further speeds up the process as often designs can be turned around in 48 hours start to finish!

If you are still reading this then you deserve to see inside the factory and a recent tour with Pro Cycling Magazine shows you just how much effort really goes into your custom clothing and we don’t think there are many companies that are happy for you to delve into their production facilities and then let them be published online.  Thats the transparent bit.

Castelli – Sportful Factory: How A Jersey is Printed from cyclingtips on Vimeo.